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SUMMARY:BRMA Webinar | Shannon Berg: Solve the blind spot: Up-level your communications preparedness!
DESCRIPTION:Solve the blind spot: Up–level your communications preparedness!\n\nCommunications is the blind spot in most business resilience programs. Poor messaging and delayed communication can torpedo even the strongest operational response to a crisis. Without a crisis communications plan and without knowledgeable leaders\, your organization’s reputation will suffer. Yet true communications preparedness is hard to come by. Studies show only half of US companies have a crisis communications plan. Many of the plans that do exist are outdated\, non-actionable\, and unpracticed. The problem lies in how decision-makers see the role of communications in preparedness\, and in what communicators have to offer. Shannon Berg\, APR\, is the founder of the award-winning crisis communications consulting firm Berg & Associates. In this discussion\, Shannon will reveal a new strategy for making the case for communications planning. She will explore how to engage communicators in a more integrated approach to crisis communications\, and how to bring communicators into the tent as partners in resilience. \n \nSession participants will learn:\n\nThe five steps to transform communications from a blind spot to a core strength\nHow to bring communicators into your tent and reframe their thinking on the role of crisis communications\nKey components of an actionable crisis communications program\nWhy and how you – business resilience professionals – must lead the way!\n\n  \n\nSpeaker Spotlight: Shannon Berg\n\n\nWebinar Registration\n\nA Signup email will be sent directly to BRMA members prior to the event. \nBRMA Members: Please login for additional registration information. \n\n\nGuests\nWish to attend\, and are not a member? Please contact program@brma.com. \nQuestions\nprogram@brma.com
URL:https://brma.com/event/brma-webinar-shannon-berg-solve-the-blindspot/
LOCATION:Webinar
CATEGORIES:BRMA Webinars
ATTACH;FMTTYPE=image/png:https://brma.com/wp-content/uploads/2021/08/Webinar-November.png
ORGANIZER;CN="BRMA Program Director":MAILTO:program@brma.com
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