Tools for Emergency Preparedness Advocates: Best Practices in Persuasion from a Million Data Points

Every business recovery professional knows how important emergency planning is, but often our job is persuading those around us to take it seriously. Whether it’s requesting a budget for resilience initiatives, getting buy-in from your staff to take preparedness seriously, or simply encouraging people you care about to get prepared, getting others on-board with preparedness is crucial.

At the heart of his role, Skyler Hallgren is a professional marketer for preparedness. He Co-founded Redfora, the most successful consumer preparedness company in the country, and leads the Organizational Marketing team at Ethos Preparedness.

Skyler’s team has invested over a million dollars to discover what messaging, delivery, and timing can truly persuade preparedness, and he’ll share his marketing toolkit for business recovery professionals that never signed up to be marketers, but rely on communication and persuasion to make an impact in their organizations.

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